The Lab
We’re developing The Lab to help new builders and early founders work on their ideas with guidance, feedback and support.
What it is
A working studio you learn inside.
The idea is simple: learn by making something real, with experienced people to turn to. We’re building a place for that to happen.
Commissioned work
A client brings real work.
The studio takes it
Architecture and senior review.
A builder ships it
Their name is on the work.
Both leave with more
Software delivered. A builder connected.
An idea takes shape through making, sharing and trying again. The work gives you something real to build on.
Find your place

Build something you can point to.
Real commissioned projects, with your name on the work.
Your work is reviewed by someone who has shipped their own.
You finish with work you can point at, not a certificate.

Work with the studio.
The studio takes it on directly. Nothing is outsourced.
Senior architecture and review, whoever is writing the code.
Your project is what gives a new builder their first real credit.
The shape of it
Start from where you are.
Apprenticeship
New builders ship real, commissioned work under senior guidance.
Founder support
Founders are taken from first commit to first customer, with a mentor in the loop.
Incubation
Early-stage ideas get the studio’s hands: architecture, build, and review.
The feel of it

Room to think. Someone to turn to.
Time with an idea, then a fresh pair of eyes. That’s the rhythm we’re working toward.


Where it stands
We’re getting it ready.
A place to gather, experienced people to guide the work, and projects worth starting. We’re taking the time to put those pieces in place.
A little more on where things stand
- A room in TorontoIn progress
Somewhere for a cohort to actually assemble, and to run sessions open to people outside it.
- Mentors committedNot yet
People who have built and run their own products, with time actually set aside for this.
- Client work lined upNot yet
Real commissioned projects waiting, so a builder starts on something that ships rather than an exercise.
- The first cohort coveredNot yet
Builders are paid for the work they ship. That has to be funded before anyone is invited.
- Doors openNot yet
The first cohort starts.
Leave your email and we’ll let you know when there’s a way to take part.
A place to learn by building.
We’re developing The Lab for people starting out with an idea or learning to build. Tell us a little about yourself and we’ll write when it opens.